Why it works
Most red wine is served too warm and many white wines are served too cold. The 30 minute rule moves both closer to a balanced drinking temperature.
Serving Guide
What is the 30 minute rule for wine?
The 30 minute rule for wine is a simple serving-temperature shortcut: put red wine in the fridge for about 30 minutes before serving, and take white wine out of the fridge about 30 minutes before serving.
Pinotage tip
For Pinotage, a short chill can make fruit feel fresher, tannin cleaner, and alcohol less obvious. Avoid serving it ice cold unless it is a very light style.